Tuesday, 10 June 2014

The Winning Collaboration: Steven Sheldon joins Hand & Lock to design the SS15 collection

At the start of 2014 Hand & Lock, the embroidery atelier to the Royal Family and top European design houses announced plans to create a debut fashion. 
The project was borne from the notion that many of the design houses using Hand & Lock were
suppressing their design ambitions because of perceived embroidery limitations. 
Design houses that did fully embrace embellishment often only applied it to couture pieces rather than streetwear or Pret a Porter.
Hand & Lock’s Production director Jessica Jane Pile felt a collection from Hand & Lock could help inspire a generation of designers to see embroidery in a different light.
Jessica went on to say, “In the last year we have worked on pieces for Mary Katrantzou, Pringle and Louis Vuitton. We are in demand because we have the expertise to take traditional techniques and make them fit contemporary designs. We want to design a collection that takes that to the next level”.
To create the perfect design team Hand & Lock launched a competition for a talented designer to join their ranks. The open competition attracted over a 200 submissions from enthusiasts, students and graduates from the UK and beyond.
The winning designer’s garment had to fit into the rest of the pieces in the collection and had to be an ambitious design that met the brief. 
One designer; a graduate of Hudderfield University named Steven Sheldon stood out with his stunning artwork, inventive construction and attention to detail. He was ultimately selected as the winner and invited to meet the Hand & Lock team before commencing work on the collection.
Sheldon who set up his label ‘Sheldon Hall’ with his friend Emma Hall will start by illustrating the full collection in his distinctive croquis style.
His winning design will be made by the experts at Hand & Lock and will join the other pieces for release in time for the September London Fashion Week

Hand & Lock have been producing the world’s finest hand embroidery since 1767. From Civilian and Military Regalia through to Ecclesiastical
and Couture, they specialise in bespoke, individually crafted embroidery.